# Customers

See who buys in your city's store, what each one bought and spent, filter by group, add notes, block buyers and give products as gifts.

Source: https://fivedash.fivex.gg/docs/en/store/customers

**Customers** lists everyone who signed in to the store with Discord: what they bought, how much they spent, the IDs they used in the city and the details they gave at checkout. This is where the team finds a buyer to help, blocks someone who faked a payment, or gives a product as a gift after an event. This page is for the support team and whoever runs the store.

## Before you start

* **Plan:** the **Customers** page comes with the Store on every plan (Plus, Pro and Ultra).
* **Open store:** the store must be set up. See [Store overview](https://fivedash.fivex.gg/docs/en/store/overview).
* **Where:** **Store → Customers**.

| Action                         | Level      |
| ------------------------------ | ---------- |
| Customers and what they bought | **View**   |
| Block and add notes            | **Manage** |

**Give product** also needs **Manage** on **Customers**. Giving or taking credit needs **Manage** on **Credit** (see [Credit](https://fivedash.fivex.gg/docs/en/store/credit)). The team preset **Customer service** already comes with **Manage** on **Orders**, **Customers** and **Credit**. See [Team and permissions](https://fivedash.fivex.gg/docs/en/dashboard/team-and-permissions).

## How someone becomes a customer

A player becomes a customer when they sign in to the store with Discord. On the website, they click **Sign in with Discord**. The store only gets their Discord name, picture and e-mail. To pay on the website, the player has to sign in.

In their website account (**Your account**), the player sees their orders, their **Wallet balance**, **Your in-game ID** that receives purchases, and **Your details** (first name, last name, e-mail, CPF and phone), saved for the next purchases.

> People who buy through the Discord cart also get their details saved on the customer: with **Buyer details** turned on under **Store → Sales channels**, the first cart asks for first name, last name, e-mail and CPF.

## The customer list

At the top of the page:

| Number            | What it shows                                             |
| ----------------- | --------------------------------------------------------- |
| **Customers**     | Total customers, and how many joined this week.           |
| **Bought**        | How many have at least one paid order, as % of customers. |
| **Returning**     | How many have 2 or more paid orders, as % of buyers.      |
| **Average spent** | Average spent per customer who bought.                    |

Each row shows:

| Column          | What it is                                                                 |
| --------------- | -------------------------------------------------------------------------- |
| **Customer**    | Discord name and @, with the **New**, **Returning** or **Blocked** badges. |
| **Game ID**     | The in-city ID that receives purchases.                                    |
| **Orders**      | Paid orders.                                                               |
| **Total spent** | Sum of paid orders.                                                        |
| **Last order**  | When the last paid order was placed.                                       |
| **Last visit**  | When they last signed in to the store.                                     |

The list shows 20 customers per page.

### Search, sort and filter

* **Search:** look up by **Name, @discord, ID or email**.
* **Sort by:** **Last visit** (default), **Top spenders**, **Most orders** or **Newest**.
* **Groups:** the tabs show how many customers are in each.

| Group              | Who's in it                   |
| ------------------ | ----------------------------- |
| **All**            | Everyone.                     |
| **Bought**         | 1 or more paid orders.        |
| **Returning**      | 2 or more paid orders.        |
| **First purchase** | Exactly 1 paid order.         |
| **Never bought**   | Signed in, but no paid order. |
| **Blocked**        | Blocked from the store.       |

Click **Filters** to narrow it down. Active filters show as chips above the list; click **Clear filters** to remove them all.

| Filter                 | Options                                                                     | Default      |
| ---------------------- | --------------------------------------------------------------------------- | ------------ |
| **Joined the store**   | **Any date**, **7 days**, **30 days**, **90 days**                          | **Any date** |
| **Last visit**         | **Any**, **7 days**, **30 days**, **Gone quiet** (no visit in over 30 days) | **Any**      |
| **Paid orders**        | **Any**, **3+**, **5+**, **10+**                                            | **Any**      |
| **Coupon**             | **All**, **Used one**, **Never used**                                       | **All**      |
| **Bought the product** | A store product, in a paid order                                            | Any product  |
| **Total spent**        | Minimum and maximum amount                                                  | No limit     |

## The customer sheet

Click a customer to open their sheet. It shows **Customer since**, how many visits and when they were last seen, and:

| Part                                                           | What it shows                                                                                                                    |
| -------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------- |
| **Total spent**, **Orders**, **Average order**, **Last order** | The customer's numbers.                                                                                                          |
| Notices                                                        | Whether they're blocked, and how many paid orders are still waiting for delivery in the city.                                    |
| **Store credit**                                               | Available balance, how much is still to release and how much expires in 7 days, with **Give credit** or **View statement**.      |
| **Orders**                                                     | The customer's orders, each with its stage (**Awaiting**, **To deliver**, **Delivered**, **Failed**, **Refunded**, **Expired**). |
| **Most bought**                                                | The products they bought most, and the **Coupons used**.                                                                         |
| **Accounts**                                                   | **Discord** (@), **Discord ID**, **Email** and the **Game IDs** they've used. Click to copy.                                     |
| **Buyer details**                                              | **Name**, **Email**, **CPF** (or **Foreigner, no CPF**) and **Phone**, when the buyer gave them.                                 |
| **Team note**                                                  | Text only the team sees.                                                                                                         |

> The sheet shows the buyer's personal data, like CPF and e-mail. Give **Customers** access only to people who need to help buyers.

## Add a note to a customer

### Open the sheet

In **Store → Customers**, click the customer.

### Write the note

Under **Team note**, write what the team needs to know (e.g. "loyal buyer, always gets the Gold VIP"). Up to 500 characters.

### Save

Click **Save note**.

## Block a customer

Block anyone who faked a payment or abused the store. A blocked customer can't check out, on the website or in the Discord cart, and sees: "This account can't buy from this store. Reach out to the team on Discord."

### Open the sheet

In **Store → Customers**, click the customer.

### Block

Click **Block from the store**. The customer now shows under **Blocked**.

To undo it, open the sheet and click **Unblock**.

## Give a product as a gift

Use it for event prizes, compensation or fixes. The gift becomes a gift order from the team: the city delivers it like a purchase, but it doesn't count as a sale.

### Open the sheet

In **Store → Customers**, click the customer, then **Give product**.

### Pick the product

Pick the product. For a currency, pick a pack or **Other** amount under **How much to give**. If the product has option choices, pick the options.

### Say who receives it

Under **ID in the city**, type the character's ID. Leave it empty to send it to the character linked to the customer's Discord.

### Explain why

Under **Reason (only the team sees it)**, write why (e.g. "prize from Saturday's event"). Check **The city delivers** for what will arrive.

### Send

Click **Give as a gift**. You see **Order #\[number] · the city delivers it now.**

> The product needs a delivery set up. If the customer's Discord account has no character in the city, type the ID. See [In-game delivery](https://fivedash.fivex.gg/docs/en/store/in-game-delivery).

## FAQ

**Why does a customer show with no orders?**
They signed in to the store with Discord, but haven't paid for an order yet. They're in the **Never bought** group.

**Does blocking cancel the orders they already placed?**
No. Blocking stops new purchases. Orders already paid stay as they are.

**Does a gift count toward revenue?**
No. The gift order is delivered in the city like a purchase, but doesn't count as a sale.

## Next steps

[Orders](https://fivedash.fivex.gg/docs/en/store/orders)Track payments and deliveries.
[Credit](https://fivedash.fivex.gg/docs/en/store/credit)Balances, cashback and adjustments.
[Coupons](https://fivedash.fivex.gg/docs/en/store/coupons)Discounts that bring customers back.
[Team and permissions](https://fivedash.fivex.gg/docs/en/dashboard/team-and-permissions)Who sees and who manages customers.
